Last Updated: January 1, 2025
1. Introduction
Welcome to the Blink Shades ("we," "us," or "our") Privacy Policy. This document explains our commitment to protecting the privacy of our customers and website visitors. It details what personal information we collect to provide you with our sustainable, premium sunglasses, how we use and protect that information, and your rights regarding your data. Your trust is the foundation of our business, and we handle all information with the utmost care and transparency.
2. Information We Collect
To provide you with a seamless and personalized shopping experience, we may collect the following types of information:
- Personal Identification Information: When you place an order, create an account, or contact us, we collect details such as your name, email address, and phone number.
- Order & Shipping Information: To fulfill your purchase, we collect your shipping address, billing address, and details of the sunglasses you have ordered, including frame style, lens type, and size.
- Payment Information: We collect payment details to process orders. This data is handled securely by our compliant payment processing partners (e.g., Stripe, PayPal) and is not stored on our servers.
- Fit & Style Preferences: If you use our virtual try-on feature, contact us about fit, or provide reviews, we may collect information related to your face shape, frame preferences, or style choices to improve our product recommendations and design.
- Technical & Browsing Information: When you visit our website, we automatically collect technical data like your IP address and information about your browsing activity (e.g., pages viewed, products examined) to analyze site performance, improve your experience, and ensure security.
3. How We Use Your Information
Your data is used exclusively to provide and enhance your experience with Blink Shades.
- To Fulfill Your Orders: We use your personal and order information to process payments, prepare your sunglasses, and ship them to your specified address.
- To Communicate With You: We use your contact details to send order confirmations, shipping notifications, and respond to your customer service inquiries about your sustainable eyewear.
- To Improve Our Products: We analyze browsing data and feedback to understand customer preferences, refine our sustainable materials, enhance frame designs, and develop new collections that meet your needs.
- For Marketing Communications: With your explicit consent, we may use your email to send newsletters about new collections, exclusive offers, sustainability initiatives, and style inspiration. You can unsubscribe at any time via the link in every email.
4. Information Sharing and Disclosure
We do not sell or rent your personal information. Your data is shared only with trusted partners under strict confidentiality agreements to facilitate our services:
- With Third-Party Service Providers: We share necessary data with partners who help us operate our store, such as our e-commerce platform, secure payment gateways, shipping carriers, and our virtual try-on technology provider.
- For Legal Compliance: We may disclose information if required by law, such as to comply with a court order or to protect the rights, property, or safety of Blink Shades, our customers, or others.
5. Data Security
Protecting your personal information is fundamental to our values. We implement robust technical and organizational security measures, including SSL/TLS encryption across our website, a secure e-commerce infrastructure, and strict internal data access policies to prevent unauthorized access, use, or disclosure of your information.
6. Your Data Protection Rights
You have the right to access, review, and request correction or deletion of your personal data, subject to our legal obligations to maintain certain records (e.g., for tax and order fulfillment purposes). To exercise your rights, please contact us directly using the information below.
7. Contact Us
If you have any questions or concerns about this Privacy Policy or our commitment to your privacy, please do not hesitate to reach out.
Blink Shades
123 Style Avenue
New York, NY 10001
Email: blinkshades@gmail.com